|
|
|
home
/ media / news & events |
|
 |
|
 |
Press Release |
|
|
|
|
| |
|
| |
TVS-E rolls out its `Privilege Partner Program` |
| |
|
| |
Chennai based TVS Electronics Limited, the
undisputed leader in Dot matrix Printers and
Mechanical Keyboards has many firsts to its
credit: Keeping to its tradition, the company is
the first in the IT industry to roll out
'Privilege Partner Program'- a nation wide
Program for its Authorised Dealer Partners (ADP)
and their sales force.
TVS Electronics is the first and only Indian
company to have a strong network of both
national as well as regional distributors. It
currently has around 1700 ADPs spread over 250
towns across the country. TVS-E is the first IT
Peripherals Company
To customize products for use in rugged Indian
conditions.
To have a strong Dealer network in 150 towns as
early as 1997, when most IT companies had a
presence in the major metros only
To provide onsite service to its products.
To have a direct relationship with the ADPs-TVS-E
integral network of Dealers who have direct
interaction with the end customers
Privilege Partner Program- 3P:
Introduction: IT channels in India have evolved
over the last decades and has reached world
class in fulfilling demand, However with India
as a market, with less than 5% penetration of IT
products on the overall population, it needs to
create its own model for Demand Creation. We in
TVS-E believe that as a leader in Distribution
is all set to crack this.
The Privilege Partner Program is an enhanced
version of the ADP program, which was has been a
huge success since its inception in 1998.
The company considers the Authorised Dealer
Partners as an extension of the Sales arm of the
company. It believes that it is the sheer
efforts and performance of these Authorised
Dealer Partners that has helped the company to
achieve its current Premier status in the IT
Peripherals Industry. The company is indeed
proud of this partnership.
The Privilege Partner Program - A multi-tier
rewards based program that entitles the dealers
to a whole range of benefits and prizes based on
their consistent performance.
TVS-E realizes that the Authorized Dealer
Partners address the needs of specific customer
segments, which demands different inputs and
support needs from the company. Regular
interactions with the Partners over the years
have enabled the company to fine tune this
program to address those specific needs.
Commenting on the Privilege Partner Program
D.Ramprasad, Head-Channel Marketing &
Distribution said, "This program addresses our
Partners and their sales force to help them
increase their sales of TVS-E Products, by
extending them specialized marketing support
based on their varied requirements. The partners
have been categorized based on these
requirements. We expect to cover more than 800
partners through the Privilege Partner Program.
We are very confident that this program will
help the company to reach new heights in sales
of our products for mutual benefit!"
i Points Program
Sales Executives at dealer Partners are the
backbone for sales and customer engagement. To
enhance the bonding with TVS-E and reward for
special achievements, TVS-E is announcing the
iPoints program for the Sales Executives of its
Privilege Partners!
Sales Executives of the Partners are entitled to
points for the sales of TVS-E products. These
points could be accumulated and exchanged for
attractive gifts from the company. Every
Executive participating in the program can
access his account through the company web site
(at www.tvse.com) and update his winnings!
This program also entitles the executive to
other benefits like participating in the Branch
celebrations every month!
The company is planning to roll out the program
in 14 major towns and cities across the country
covering 11 states and 250 towns, starting with
Bangalore on the 28th April 28, 2003. |
| |
|
| |
About TVS Electronics: |
| |
|
| |
TVS Electronics Limited, a part of the 90-year-old
TVS Group is one the largest manufacturer of Computer
Peripherals in the country. The range of offerings
includes Products - Dot Matrix printers, Keyboards,
Printing Supplies, Transaction Solutions, and Point
of Sale Products (PoS).
TVS-E has a large distribution and service network,
which reaches over 450 towns across the country
with two National Distributors, more than 200 Regional
Distributors and over 3,000 Authorized Dealer Partners.
The Company has manufacturing facilities in Tumkur,
Chennai and Himachal Pradesh |
| |
|
|
|
|
|
|
|
