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News & Events |
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TVSE goes online retailing with Rediff |
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Chennai-based TVS-E has tied up with Rediff to
market its supplies including ribbon cassettes,
TVSE ink bank and service products (like
extended warranties) through the portal. The
company expects to touch a turnover of Rs 2
crore per month within the first year and has
planned an extensive launch in 20 Class A & B
cities. S Narendran, head (Marketing), TVS-E,
said, "This is an experiment we are trying with
Rediff and depending on the success would tie up
with more portals. Rediff is a prominent site
and offers reach to consumers and convenience of
shopping online. Also since retailing of IT
peripherals has not yet picked up, this model of
marketing products is ideal." TVSE will attend
to the delivery of products in all the cities
covered by Rediff. |
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