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  TVS-E claims leadership in the DMP market for Q4 2005
   
  Chennai, April 20, 2006 : TVS Electronics has announced that it has been ranked No.2 in the Asia-Pacific Serial Dot Matrix (SDM) Printer Market for Q4 2005 with a sustained market share of 8% as per the latest Gartner report on the APAC printer market. The company also announced that it leads the Indian Dot Matrix Printer market with a market share of over 43%.

According to S. Narendran, head - marketing, TVS Electronics, "We have been consistently growing in terms of our market share in DMPs. According to Gartner reports TVSE has been growing 22% by value and 37% by volume year-on-year making it the fastest growing DMP company in India." He added that the company would aim to continue and sustain this growth in the near future as well.

Elaborating on the increase in demand for DMPs in India, Narendran says, "The market for DMP in India is continuously growing and this growth has been further fuelled by the factors like the VAT introduction for retailers which has forced them to automate themselves in order to keep track of their sales." Besides, he feels that government investment in various e-governance projects is also one of the encouraging factors, which has created a demand for DMPs.

According to the Gartner report on the Asia/Pacific printer market, which is the only region growing at more than 20% in dot matrix printer (DMP) in the world; India ranks third, after China and Thailand, with a year-on-year growth of 17% in the SDM Printer Market Q4 2005. Shipments of SDM printers in Asia / Pacific grew 28% reaching 635,000 units in the fourth quarter of 2005.

The company is aiming at verticals like government, SMEs and BFSIs as well as 'invest and innovate' and set new standards in order to achieve its target of being the number one company in APAC for DMPs. The company claimed that according to current estimates it ranks No.3 in the world behind Epson and OKI.
   
 
   
   
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